About

Kerry Fitzmaurice is a strategic operator who combines blue-chip agency leadership with serial entrepreneur experience. After leading marketing and growth initiatives at acclaimed agencies 72andSunny and Mother, she founded multiple ventures across hospitality, beauty, and blockchain—building, scaling, and successfully exiting brands in competitive markets. She is passionate about Ai, transforming how agencies and brands go to market and stay competitive while increasing efficiencies 10x.

Key Achievements:

  • Founded and scaled Pure Grit BBQ from startup to acquisition.

  • Founded a beauty brand and clothing line with actress Lindsay Lohan sold nationally in Sephora and Neiman Marcus respectively.

  • Led celebrity brand partnerships as part of her PR firm UnlockPr: Gwen Stefani, Author James Frey, and the Kardashians among others.

  • Directed brand and product marketing for blockchain entertainment platform Breaker.

  • Developed scalable marketing systems across restaurant operations, beauty retail, and SaaS platforms

  • Founding member of the Ai Pioneers group in Colorado.

Kerry brings the strategic sophistication of holding company experience with the operational pragmatism of someone who's made payroll, pivoted business models, and navigated complex stakeholder dynamics across multiple industries.

Kerry's unique perspective combines analytical thinking from her Yale and University of Michigan education with hands-on entrepreneurial experience. Her background spans environmental policy at the EPA to executive roles in advertising, giving her a comprehensive understanding of both sustainability and brand building. This diverse expertise allows her to deliver innovative marketing solutions that drive business growth while aligning with contemporary values.