Strategic Services & Capabilities
A strategic consultancy delivering C-suite marketing leadership, brand development, and agency growth solutions, with specialized expertise in Ai and technology integration - Kerry transforms businesses through authentic storytelling and proven methodologies that drive sustainable growth. Whether you’re struggling with conversion, need clearer messaging, or want to build scalable growth systems, Kerry helps agency leaders move from founder-dependent to systematically scalable.
My Approach: Powered by The Clarity Engine
This isn’t a templated playbook. It’s a system that turns what’s working into something that scales—with clarity, consistency, and speed. Every engagement runs through a proven 4-stage engine designed to simplify, systematize, and accelerate growth.
Decode: We surface the blind spots—what’s working, what’s not, and what’s being missed. It’s clarity before strategy.
Distill: We cut through the noise to define what your agency really stands for—your voice, your edge, and your purpose.
Differentiate: We build positioning and offers that no one else can claim. White space, not sameness.
Drive: We systematize growth with AI-enabled tools, scalable processes, and rhythm-driven feedback loops.
Four Operating Principles
Diagnostic-driven: Identify what's actually blocking growth before you scale it
Systems-focused: Build processes that work without founder bottlenecks
AI-integrated: Deploy technology where it saves time or creates clarity
Operator-informed: Strategy grounded in real business experience
"AI is revolutionizing how advertising agencies win and retain business. From identifying ideal prospect profiles and predicting client needs to automating pitch research and personalizing outreach, AI transforms the new business playbook. Smart agencies are using AI to spot emerging market opportunities, create compelling pitch materials, and maintain meaningful relationships at scale – turning traditional business development into a data-driven competitive advantage."
— Kerry
Fractional CMO
I partner with agency leadership to shape marketing that actually drives growth. That means building the marketing flywheel—anchored in a strong point of view, amplified through PR, thought leadership, awards, and content. It also means creating the proof points that win business—case studies, pitch decks, and sales tools that back your story with evidence. Using a system I created, The Clarity Engine, every piece works together so momentum compounds instead of stalling after each campaign.
Agency Growth
Where the CMO role builds the story, the CGO role turns it into revenue. As CGO, I focus on the mechanics of growth—aligning business development, sales, and marketing so they stop operating in silos. It’s about opening new doors with smart go-to-market strategies, strengthening conversion through sharper sales tools, and creating systems that scale wins into repeatable outcomes. The Clarity Engine keeps the focus on what drives numbers forward, making growth less about chasing opportunities and more about building momentum you can count on.
Brand Solutions
I’ve spent years shaping some of the world’s most recognizable brands and that experience is what I bring to direct brand partnerships today. From positioning to full go-to-market plans, I help brands define who they are, where they play, and how they grow. That includes product strategy, launch roadmaps, and performance marketing designed to move both perception and sales. Every engagement runs through The Clarity Engine, so the story is sharp, the system is scalable, and the results are built to last.Brand strategy and development powered by AI.
Agency Launch Accelerator
A focused 6-week program that transforms new agencies into market-ready contenders. Our proven methodology includes positioning strategy, pitch deck development, and direct introductions to key industry players and press, complemented by hands-on training in new business practices.
Leadership Coaching
Elevate your advertising agency with expert coaching that transforms leaders into growth drivers. I help agency principals master strategic business development, brand positioning, and AI integration, building sustainable systems that consistently win new business and accelerate agency growth.