Industry Insights
Drawing from decades of experience across global agencies, entrepreneurial ventures, and brand transformations, these articles explore the intersection of strategy, innovation, Ai and sustainable growth. From practical agency insights, Ai roadmaps, to brand case studies, each piece offers actionable wisdom for Kerry’s decades of experience.
AI isn't the future of consulting-it's the present. And it's at the center of everything I do.
Strategic positioning consultant helping creative agencies and brands align sales and marketing, modernize capabilities, and scale messaging systems. AI-enhanced discovery and workflows for faster, clearer results.
AI’s Biggest Problem Isn’t the Tech—It’s the Story
AI’s Not Broken. The Story Is.
We don’t have a technology problem-we have a translation problem. The way AI is being communicated today is confusing, fear-driven, and built for investors rather than everyday users. And that’s a massive opportunity for creative agencies.
This post breaks down why the gap between AI’s potential and its adoption is growing and how agencies can step in as the human translators the industry desperately needs.
You Can’t Pitch Your Way Out of Panic
Agencies don’t announce when they’re desperate. They don’t have to. It leaks out—in pitches that feel forced, in client calls that sound defensive, in marketing that reeks of “please hire us.”
Here’s the truth: when the pipeline dries up, pitching harder is the instinct. But it’s also the trap. You can’t pitch your way out of panic—you have to clarify your way out.
From AI Overload to AI Systems: How Agencies Actually Scale
Most independent agencies are dabbling in AI or drinking from the firehouse. Very few are building systems that their teams can adopt, adapt and scale. Here is a framework that I use in my practice for agency leaders who want more than tools and clarity. From tightening workflows to building new services to showing up in AI-powered search, this is how you move fast and stay credible.
Leadership Alignment: The Growth Lever Agencies Forget
Agencies love to blame clients, procurement, or even AI for stalled growth. But the real drag on momentum? Misaligned leadership. This post breaks down how competing priorities quietly erode profit, culture, and innovation—and why alignment is the most overlooked growth lever in the agency world.
Growth Problems? Perhaps it is Time to Spring Clean Your Brand
Your agency probably doesn’t think it has a brand problem. But if your decks are bloated, your case studies are dated, and your pitches keep falling flat—it’s not the market, it’s the mess. This article makes the case for a brand “spring clean” before growth stalls, and shows why clarity—not cleverness—is the real growth engine.
From Carlton Chats to Real Revenue: What Comes After Cannes?
Cannes is where agencies go to be seen. But the real winners? They’re the ones who turn Carlton chats into contracts. This piece unpacks how to shift from “great conversations” to real revenue—and why the smartest follow-up is personal, purposeful, and impossible to forget.
The Breakfast Club, Brand Integration, and a Better Way to Do M&A
What does The Breakfast Club have to do with billion-dollar mergers? More than you think. Most M&A deals fail because leaders obsess over the transaction and ignore the transformation. This post unpacks why culture-not spreadsheets-is the real dealmaker, and how treating integration like detention can actually unlock value.
CMOs: Ai is Rewriting Your Job Description
CMOs start building your Ai muscle now. Create a roadmap. Play with the various platforms. Form an Ai council. Identify what you can automate. Upskill your team. As Nike says, Just Do It.
From Grit to Greatness
How AI is Helping Independent Creative Agencies Compete with the Giants.
No, I Don’t Have a Rolodex Waiting
No, I Don't Have a Rolodex of A List Brands with A List Budgets Just Waiting for You
Unleash Your Agency’s Potential
The Only Thing Standing in the Way of Your Agency’s Growth Is You 🚀
