From Carlton Chats to Real Revenue: What Comes After Cannes?

I didn’t attend this year, but I was very much there.

I partnered with two clients to architect their Cannes strategy—panels, messaging, outreach, and presence.
- We sharpened their value prop.
- Secured high-impact invites.
- Crafted messaging tied to what the industry actually cares about.
- And built in moments that mixed business and pleasure—on purpose.

They walked in with a narrative.
They left with leads. Not just conversations.

Whether those convos happened at the Palais, the Carlton patio, Sports Beach, or Hotel du Cap, what matters now is what you do next.

🏆 Whether you came home with a Lion or full of potential—momentum is high right now.

So... how are you following up?

Not just with the people—but with the point.

➤ Who did you meet that you need to stay in front of?
➤ What themes emerged that your agency should own?
➤ What’s the next move before the buzz fades?

One of my go-to moves: follow up with something personal and unexpected.
A few years ago, at a press rooftop party in Cannes, I had a long chat with a CPG marketing leader about our shared love of apple pie.

When we got back, I sent him my favorite pie from a small shop in NYC.
He called me immediately and it turned into a career-long friendship.

Most agencies show up in Cannes hoping to be seen.
Mine show up ready to be remembered.