Industry Insights

Drawing from decades of experience across global agencies, entrepreneurial ventures, and brand transformations, these articles explore the intersection of strategy, innovation, Ai and sustainable growth. From practical agency insights, Ai roadmaps, to brand case studies, each piece offers actionable wisdom for Kerry’s decades of experience.

creative agency new business, Ai, Ai for marketing leaders, Agency marketing, agency growth Kerry Fitzmaurice creative agency new business, Ai, Ai for marketing leaders, Agency marketing, agency growth Kerry Fitzmaurice

You Can’t Pitch Your Way Out of Panic

Agencies don’t announce when they’re desperate. They don’t have to. It leaks out—in pitches that feel forced, in client calls that sound defensive, in marketing that reeks of “please hire us.”

Here’s the truth: when the pipeline dries up, pitching harder is the instinct. But it’s also the trap. You can’t pitch your way out of panic—you have to clarify your way out.

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